When creating a new ad, select the "Priority Placement" checkbox in the "Put your Ad in the Spotlight" section at the bottom of the form. Then select the duration of the display (3, 7, or 30 days) and the price of your Priority Placement will adjust accordingly. Once your ad has been completed, click "Validate and Continue" and you'll be redirected to the shopping cart to pay for this promotion option.
Rest assured that you can add Priority Placement at any time, while your ad is posted on the site, by going to the "My Ads" section and clicking the "Promote" button.
It should be noted that firearm ads cannot be given Priority Placement. In addition, it's important to ensure that your ad is associated with a valid postal code or Quebec code in order to benefit from this option.