Many advertisers want their ad to be at the top right of the page at the time of posting.
However, the display location isn't allocated at the time of purchase.
The position of a Featured Ad depends on 2 criteria:
- The number of weeks selected
- The purchase date
The higher the number of weeks selected, the higher the chance its positioning will be at the top. For two ads with the same number of weeks, the one with the last transaction will get a better position.